Unlocking the Motivations of the Online CRE Investor

Online CRE investing is becoming the preferred method of investing by the majority of individual investors. But because of its relative newness, sponsors lack unequivocal insight into core characteristics of the people they seek to attract: What motivates commercial real estate investors? How much research do they do before they invest, and where do they look for resources? What do they expect from sponsors in terms of background information, frequency of reports, level of guidance, and depth of risk assessment?

To find the answers to these questions, we decided to go straight to the source. Our inaugural Annual Investor Survey collected detailed feedback from over 200 online investors. The results were informative and, in some cases, surprising. Respondents gave candid, detailed responses to each topic we raised—from ideal property types to sponsor communication and everything in between.

Download our report to learn more about online investors, their profile, and what motivates them to make investments online.

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