CrowdStreet posts institutional-­quality commercial real estate investments with defined business plans from reputable and proven Sponsors. The following is a guideline of our screening criteria:

  1. (Click here for a video overview of the CrowdStreet marketplace Screening Process.)
  2. Sponsor Vetting: First, we evaluate the commercial real estate developer or operator’s (aka the “sponsor’s”) background and track record to ensure that the sponsor has a demonstrated capability to provide investors the highest degree of professionalism. This includes deep background checks on sponsor entities and principals using industry leading platforms – CrowdStreet uses CLEAR® | Thomson Reuters to conduct its background checks. In the event bankruptcies or lawsuits are discovered, satisfactory explanations are required prior to moving forward in the screening process.
  3. Asset Review: Second, we evaluate the sponsor’s proposed asset or fund to ensure that it aligns with the Sponsors’ background and with Marketplace investor preferences
  4. Offering Terms Review: Third, we review the terms of the proposed offering and associated documents against our “standard investor deal terms criteria” matrix and provide the results to the sponsor to either adjust to comply or reject any offering that does not match the criteria.

Step 1: Sponsor Vetting

Minimum Criteria: To be approved for the CrowdStreet Marketplace under any designation, sponsors must, at a minimum, demonstrate stewardship of investor capital. In addition, because CrowdStreet’s Marketplace provides a direct connection between sponsor and investor, it is critical that sponsors who are approved to appear on CrowdStreet desire direct relationships with individual investors and possess the necessary company infrastructure to service investors for the entire life of the investment period. CrowdStreet validates the sponsor’s stewardship by conducting due diligence, which includes:

  1. Deep Background checks on sponsor entities and principals using industry leading platforms;
  2. Online news and social media research;
  3. Track record and portfolio review;
  4. Interviews, and reference checks with both investors and professional contacts. Assuming that no bad actor issues are found in the background checks, we apply one of the following designations:
Emerging Seasoned Tenured
Entity Longevity May be <5 years Must be 5+ years Must be 10+ years
Principal Experience 5+ years (at least 2) 10+ years 10+ years
Portfolio Activity May be <$100M Must be $100M+ Must be $250M+
Additional Required Qualifications
  • Strong Leadership experience
  • Experience in proposed asset class and geographic market
  • More favorable terms
  • Demonstrated experience in managing individual investors
  • Higher sponsor co-investment or credit enhancements
  • Existing network of repeat investors
  • Established banking relationships
  • Affiliations with national industry associations such as ULI, NAIOP, CCIM, SIOR or IREM
  • Principals have invested together through multiple cycles
  • Dedicated investor relations and accounting staff

Step 2: Asset Review

Once CrowdStreet has approved a sponsor, we then conduct a screening process on the underlying asset or fund.

Questions asked:
  • Is the project within a core competency of the sponsor?
  • Do materials demonstrate professionalism?
  • Are assumptions supported by market data?
  • Does the project match stated investor preferences?
Materials Reviewed:
  • Project overviews
  • Pro formas
  • Historical operating statements
  • Rent rolls
  • Market data
  • Due diligence materials
  • Lease comparables
  • Sales comparables
  • Renderings
  • Feasibility studies
  • Appraisals and
  • Third party reports
Typical Investor Preferences:

Target Markets: Investors target primary, secondary and tertiary markets across the Unites States that demonstrate positive economic and demographic trends.

Project/Property Type: Commercial and investment real estate in the United States including retail, office, industrial, mixed-­use, multi­family, hospitality, senior housing and storage.

Single Asset Property or Fund: CrowdStreet accepts both real estate funds and single asset opportunities. In both cases, we require a complete Business Plan. Investors may prefer different terms and returns depending upon the investment structure.

Property Value Range: The typical property value range is between $5,000,000 and $30,000,000. There is no maximum property value.

Business Plan: We will consider the following business plans; however, investors expect the returns to be adjusted based on the risk profile of the business plan.

  • Stabilized with predictable cash flow
  • Value-­add, redevelopment or repositioning
  • Ground up development or build to suit

Fundraising Goal: Given current investor demand, Sponsors’ target fundraising goals for the CrowdStreet Marketplace typically range from $500,000 to $3,500,000. CrowdStreet uses the above items to run an investor interest report for sponsors. If the minimum threshold of investor interest is demonstrated in the report, the sponsor may move on to the offering terms review.

Step 3: Offering Terms Review

Third, we review the terms of the proposed offering and associated documents against our “standard investor deal terms criteria” matrix and provide the results to the sponsor to either adjust to comply or reject any offering that does not match the criteria.

Offering Structure: While CrowdStreet can accommodate a variety of deal structures and offering safe harbors (such as Regulation D, Rules 506(b) and (c), as well, as Regulation A offerings to non-accredited investors), the following are currently most suitable for the platform:

  • Common or JV equity
  • Preferred equity
  • Mezzanine or 2nd position debt

Offering Documents and Business Plan: We require the Sponsor to provide all legal documents to be signed by the Investors including a Subscription Agreement and partnership documents. Additional Project documentation including a Private Placement Memorandum, Offering Memorandum, Prospectus, Investment Offering, Pro­ Forma, etc. are highly encouraged.

Professional Management: All properties featured on CrowdStreet require professional property management. The Sponsor may serve the role as property manager provided it possesses demonstrated capability to do so.

Leverage: We require all relevant commercial lender documents related to a Project.

Sponsor Equity: CrowdStreet Sponsors or their affiliates are required to co-invest alongside CrowdStreet investors and disclose their co-investment amount to investors. Sponsor co-investment amounts may vary (depending upon numerous factors such as providing recourse debt guarantees) but typically range from 5% – 15% of total equity.

Risk: Sponsors are required to fully disclose the risk profile of particular property or fund within their offering documents. A sponsor generated Private Placement Memorandum (PPM) is strongly encouraged or required depending on the Offering.

Investor Reporting: Sponsors are required to provide reports on no greater than a quarterly basis to Investors via the CrowdStreet Investor Room. In addition, Sponsors are responsible for Investor distributions and tax matters.

To get pre-qualified for a Marketplace posting, please submit a request or call (888) 432­-7693.

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