CrowdStreet Unveils New Product Platform That Enables Sponsors to Raise Capital from Their Own Website

Commercial Real Estate Crowdfunding Enables Sponsors to Raise Funds and Manage Investors on Their Own Private Marketplace Powered by CrowdStreet

Commercial Real Estate Crowdfunding Enables Sponsors to Raise Funds and Manage Investors on Their Own Private Marketplace Powered by CrowdStreet

PORTLAND, Ore. – April 21, 2015 – CrowdStreet, a commercial real estate marketplace solution leader that connects accredited investors with institutional-quality real estate investments, today announced the launch of CrowdStreet Sponsor Direct, a new private-label product platform for real estate operators and developers (sponsors) that want to offer crowdfunded real estate fundraising and investor management capabilities on their own branded website.

“It has been three years since Congress passed the JOBS Act and enabled real estate sponsors to publicly market investment opportunities and raise capital for projects,” said Tore Steen, CEO of CrowdStreet. “Real estate sponsors have experimented with crowdfunding on commercial marketplaces like CrowdStreet, and many now want to bring the technical infrastructure and modern digital marketing capabilities for engaging in online capital formation and investor relations to their own website. Recognizing this, CrowdStreet is now offering a private-label version of our platform in addition to the CrowdStreet Marketplace.”

CrowdStreet Sponsor Direct allows enterprise-level real estate sponsors to deliver a fully branded experience accessible from their own website enabling their investors to view offer information, complete offer transactions, receive post-funding updates and track investment performance. The portal leverages the same technology infrastructure that powers the CrowdStreet Marketplace, the company’s flagship commercial real estate crowdfunding marketplace which has participated in over $40 million in capital formation since April 2014. With CrowdStreet Sponsor Direct, sponsors can:

  • Market investment offerings directly to the public or their private network, efficiently and transparently;
  • Track investor engagement, from initial interest to a fully engaged offer; and
  • Manage ongoing investor relations using tools that allow for scalable communications, investment performance monitoring and document archival.

“Using CrowdStreet to modernize our fundraising efforts and manage investors online just makes sense,” said Dan Carter, CEO of Windmill Investments. “The technology allows us to communicate better and more efficiently with investors, and provides our investors even more transparency and more centralized access to information than we could have delivered offline in the past.”

Key features of CrowdStreet Sponsor Direct include:

  • A posting platform for posting content, images, videos and documents about an investment opportunity that enables investors to thoroughly evaluate offerings and make informed investment decisions;
  • A transaction center for managing the transactional workflow of investors, which includes submitting an offer, obtaining and signing closing documents, completing accredited investor verification and funding offerings;
  • An investor room where investors can review signed closing documents, receive investment updates, obtain distribution notices and track investment performance; and
  • A management portal and dashboard, used by real estate sponsors to manage postings, leads, investors, closings, project updates and performance metrics.

By directly engaging sponsors with accredited investors on a sponsor’s website, CrowdStreet Sponsor Direct helps sponsors increase efficiency, enhance their brand, generate loyal repeat investors, and eliminate the costly fees typically charged by brokers to both sponsors and investors.

“I was cautiously optimistic about opening our offering to the public out of concern that more investors would increase the management time and effort required,” said Jasmine Nazari, investor relations associate at Urban Green Investments. “I found that the CrowdStreet platform worked even better than I expected by increasing our efficiency and enabling us to effectively manage a larger investor base.”

Sponsors who use CrowdStreet Sponsor Direct can gain greater exposure for their offerings by posting on the CrowdStreet Marketplace and leveraging marketing and management services to target a national audience of more than 9 million accredited investors who are willing to make $25,000 minimum investments. For information about CrowdStreet Sponsor Direct, please call 1-888-432-7693 or email

About CrowdStreet

CrowdStreet provides accredited investors, institutional investors and family offices an intuitively designed platform for directly investing in commercial real estate and centrally tracking their investment portfolio. Real estate operators and developers, funds and private equity companies use the marketplace platform to modernize their fundraising process from digitally marketing offerings to managing transaction workflows and ongoing investor relations online. Based in Portland, Ore., CrowdStreet was founded in 2013 by a team with deep experience in commercial real estate, finance, marketing, consumer Internet and software development. For more information, visit or follow us on Twitter @crowdstreet.

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This article was written by an employee of CrowdStreet, Inc. (“CrowdStreet”) and has been prepared solely for informational purposes. The information contained herein or presented herewith is not a recommendation of, or solicitation for, the subscription, purchase or sale of any security or offering, including but not limited to any offering which may invest in the geographic area(s) or asset type(s) mentioned herein, whether or not such offering is posted on the CrowdStreet Marketplace. Though CrowdStreet believes the information contained and compiled herein has been obtained from sources believed to be reliable, CrowdStreet makes no guarantee, warranty or representation about it. Any projections, opinions, assumptions or estimates used are for example only and do not represent the current or future performance of the subject thereof. All projections, forecasts, and estimates of returns or future performance, and other “forward-looking” information not purely historical in nature are based on assumptions, which are unlikely to be consistent with, and may differ materially from, actual events or conditions. Such forward-looking information only illustrates hypothetical results under certain assumptions.

CrowdStreet is not a registered broker-dealer or investment adviser.  Nothing herein should be construed as an offer, recommendation, or solicitation to buy or sell any security or investment product issued by CrowdStreet or otherwise. This article is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any investor. All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. All investors should consider such factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate.