Top 6 Reasons to Invest in Commercial Real Estate

See why more and more individual investors are turning to commercial real estate to diversify their portfolios.


Investors don’t have to look much further than the recent volatility on Wall Street to understand why real estate investment is in vogue. However, commercial real estate has a long history of being an attractive investment play during both up and down market cycles.

The near-record volume of private and institutional capital flowing into the U.S. commercial and multifamily real estate market is a testament to the appeal of the asset class. U.S. commercial real estate sales topped $435 billion in 2015, according to JLL. Both domestic and international investors are looking to the U.S. as a safe haven to place capital as a strategy to both preserve their original investment and generate a positive return.

There are a number of current micro- and macro-level dynamics fueling that strong investor appetite for real estate. Chief among them is concerns about slowing growth in China and the negative impact that might have on the global economy. Direct real estate investment also offers a number of benefits, including, but not limited to, stability, portfolio diversity, cash flow, and appreciation. Below is a closer look at some of the top reasons that investing in commercial real estate is attracting a broader investor audience to the sector.

1. Attractive returns: One of the main reasons that institutional and private investors alike are pursuing real estate investments right now is that they are chasing yields. Real estate returns are attractive compared to alternatives in stocks, bonds or even other commodities such as gold. One benchmark for measuring investment performance for a large pool of individual commercial real estate properties in the private market is the National Council of Real Estate Investment Fiduciaries (NCREIF) Property Index, which measures the performance of an immense pool of individual commercial real estate properties on an unleveraged basis. The NCREIF Index reported an annual return of 12.7% in 2015, which bested other key indexes such as the S&P 500, Dow 30 and Russell 2000. On a longer-term view, the NCREIF Index has reported an average annual return of 8.8% over the past 15 years, which is 200 basis points above the average performance of the S&P 500 for the same period.

2. Cash flow: Real estate investments are often structured to deliver steady cash flow with dividends that are distributed to investors monthly, quarterly or annually. The two main options for investors are to make either an equity investment or a debt investment.

Equity investments on the CrowdStreet Marketplace involve buying a passive, minority ownership stake in a hard asset, such as an apartment community or office building. High occupancies and rising rents generally deliver what most owners/investors strive for – steady or rising cash flow over time.

Debt investments refer to investing in a real estate loan. Those loans are backed by an underlying asset as collateral, such as land or a building. One of the advantages of debt investments is that they are generally structured to deliver a fixed return. For example, in 2014 the CrowdStreet Marketplace offered a $6 million mezzanine (second position) loan investment on behalf of Everwest Real Estate Partners (“Everwest”). Everwest offered CrowdStreet investors a 10.5% fixed interest rate paid quarterly over a targeted five-year term. The collateral is a 687,000 SF, 91% leased, four-building business park located in the New York Metro area with AT&T as the anchor tenant. In this case, Everwest is the lender so CrowdStreet investors are benefitting from the opportunity to co-invest alongside the loan manager in a loan that was already closed and paying a current return.

3. Equity upside: Specific to equity investments, investors have the opportunity to boost their overall return by cashing in on property appreciation or a capital gain on an asset once it  is sold. Property values certainly rise and fall during market cycles, which makes timing the exit strategy a critical aspect of maximizing investor value. Some investors can reap the rewards of opportunistic buys that allow them to buy, fix and flip an asset in a relatively short period, such as one to three years. Other investment strategies, more predicated on the prospect of stable cash flows, might target a hold period of five to seven years or longer.

4. Depreciation: While realizing appreciation and capital gains is a definite incentive to real estate ownership, there also is depreciation on the other end of the spectrum. Depreciation decreases the accounting value of the physical structure of a real estate asset, as most assets decline in value over time, but does not affect the market value of a property. In its most basic form, the physical improvements of a property may be depreciated over a 27.5 year period in an accounting method referred to as “straight line depreciation”. However, certain improvements (e.g. appliances and flooring) may be depreciated over a period as short as five years. Depreciation is utilized by real estate operators as a tax benefit tool, which allows an investor to utilize a passive “loss” from depreciating improvements to offset other passive income. The net result is a higher after-tax yield. As the tax benefits of depreciation are dependent upon an individual’s or entity’s taxable income, investors are strongly encouraged to consult a tax advisor.

5. Principal Paydown: For assets that are mortgaged with a fully amortizing loan (in most cases over a 30-year period), the property’s revenues service an outstanding debt that reduces with each month’s payment. Think of it as a monthly savings program – the rents paid by a property’s tenants reduce the asset’s leverage, which in turn, increases equity and, hence, investor returns at the point of exit (which at 75% leverage can amount to 25% of total returns) while also reducing risk. In a world of investment uncertainty, principal paydown infuses an element of month-over-month certainty of returns.

6. Tangible assets: Another key advantage of real estate investing is that it is a good way to diversify portfolios that are backed by hard assets. Real estate is not the same as buying shares in a company that may be here today and gone tomorrow. Certainly, cases such as Enron and Lehman Brothers have proved that even stalwart corporations are not infallible. Real estate is an asset class that investors can literally touch and feel. Yes, some building occupants may come and go, and there may be ups and downs in building valuations over the course of its life, but the property itself is not going to disappear.

As we’ve highlighted above, there are many great reasons to invest in commercial real estate.  Unfortunately – CRE investment opportunities have historically been limited to minimum $250,000 investments – putting the class out of reach to all but the most deep-pocketed investors.

However, legislation, including the 2012 JOBS act, has recently helped launched a new class of online real estate marketplaces that are democratizing access to commercial real estate deal flow through real estate crowdfunding projects. Platforms such as the CrowdStreet Marketplace now make direct commercial real estate easily accessible to accredited investors. The platform gives investors transparent information on a variety of commercial real estate investment opportunities across the country, as well as providing tools to help investors track performance and manage their own growing real estate investment portfolios.

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All information provided through the education center is for educational purposes only and does not constitute investment, legal, or tax advice, or an offer to buy or sell any security or investment product. The information contained herein has been obtained from sources we believe to be reliable but is not guaranteed as to its accuracy or completeness. The articles in this education center are written by employees of CrowdStreet and have been prepared solely for informational purposes. Any videos presented are for educational purposes only and do not constitute investment advice. Whenever there are hyperlinks to third-party content, this information is intended to provide additional perspective and should not be construed as an endorsement of any services, products, guidance, individuals or points of view outside of Crowdstreet. All examples are hypothetical and for illustrative purposes only.