CrowdStreet’s accessibility, responsiveness, and capacity was a good fit for Vesta.
Elson Strahan, VP of Investor Relations
A New Model for Fundraising
Vesta Hospitality, established in 1996, is a respected hospitality industry leader offering a complete range of services including management, development and acquisitions. They came to CrowdStreet in 2014, interested in experimenting with online capital formation. CrowdStreet’s investment software provided them with a powerful online funding portal which was directly integrated into their existing website. The engagement was highly successful and had a significant impact on how Vesta approaches capital formation, both online and offline.
Elson Strahan, VP of Investor Relations, explains how a relatively small investment in CrowdStreet has changed their business and returned the investment many times over.
About Vesta Hospitality
Established in 1996, Vesta Hospitality has grown to be a respected industry leader serving areas throughout North America. Vesta’s hotel management company teams focus on building lasting relationships with investors, hotel owners, associates and guests.
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This graph shows possible returns based on index data from three sources - future returns will be different. CrowdStreet does not guarantee returns. "Bonds" returns are based on historical annual returns of the Bloomberg Barclays US Aggregate Bond, "S&P 500" returns are based on historical annual returns of the Standard & Poor's 500. "CRE Index" returns are based on historical annual returns of the "NCREIF Property Index."
Prudent investment strategies almost always involve a component of diversification. Failure to diversify an investment portfolio properly across a range of asset classes generally results in an increased risk of the loss of capital. Typical investment portfolios for individual investors contain only a small allocation to commercial real estate (“CRE”) holdings as an asset class, as well as a limited inclusion of private placements and/or illiquid securities. The opportunities offered on the CrowdStreet Marketplace are generally both CRE and illiquid private placements, and as such are often double restricted in prudent asset allocations. Further, the opportunities on the Marketplace typically represent a specific subset of CRE opportunities available to investors when compared to the real estate asset class as a whole. Therefore, no investor should rely on CrowdStreet Advisors Private Managed Accounts as the sole, or even majority, of their overall investment portfolio. Rather, investors should rely on CrowdStreet Advisors Private Managed Accounts as a component of a broadly diversified portfolio that includes other asset classes and liquid securities not currently available through CrowdStreet Advisors.