“Marketing for CRE Firms” is a four-part series from CrowdStreet CMO Molly Moore. In the series, Moore dives into the strategies CRE Sponsors can use to build brand credibility and drive demand for their commercial real estate offerings. Investors have a plethora of options when it comes to how and where to invest their money.
A cultural shift is in the air, and women are on the front line. From the first female presidential candidate to the #metoo movement and more, women are advancing new agendas, causes and campaigns, and doing it in the glare of primetime. The result is a rapid re-balancing of the gender equality scales.
That was the driving question behind CrowdStreet’s inaugural Annual Investor Survey. Since our company’s founding in 2014, we have watched online real estate crowdfunding transform into a multibillion-dollar industry with sustained, year over year growth. Online real estate investing is still in its early days, however, and there’s still more to learn about the individuals whose choices and preferences shape this flourishing, dynamic market.
